Share
Pin
Tweet
Send
Share
Send
The legendary InterCHARM exhibition (October 26–29, 2016, Crocus Expo) is the largest exhibition of perfumes and cosmetics in Russia, the CIS and Eastern Europe.
MORE THAN 980 PARTICIPANTS FROM 36 COUNTRIES
The legendary InterCHARM exhibition is a real 4-day kaleidoscope of professional discoveries at 1020 stands, which hosts more than 980 participating companies from 36 countries: Austria, Bahrain, Belarus, Belgium, Bulgaria, Germany, Greece, Hong Kong, Egypt, Israel, India, Jordan Spain, Italy, Kazakhstan, Cyprus, China, Latvia, Morocco, Moldova, United Arab Emirates, Pakistan, Peru, Poland, Russia, Serbia, Singapore, United States of America, Thailand, Taiwan, Turkey, Ukraine, France, Czech Republic, South Korea, Japan.
Autumn InterCHARM exhibition presents at the main exposition products and services of 4 major segments of the beauty industry, and in 11 special sections it opens new items in narrower areas.
Main exposure:
·Perfumes and cosmetics
·Hairdressing
·Manicure
· Salons and beauty institutes: Cosmetology, equipment, tools and services for beauty salons, SPA
Special sections:
· Green Valley: Natural and Organic Cosmetics
· Farma + Beauty: Beauty and Health
La Niche: Niche Perfumes
· FormulAction: Raw Materials and Ingredients
· InterCHARMpack: Packaging and label
· InterCHARMhome: Home Cosmetics
· InterCHARMaroma: Fragrant House
· InterCHARM-Visage
· Pavilion of Russian manufacturers
· National Pavilions
Garderobe: Jewelery and Fashion Accessories Shop
ALL NEWS OF THIS YEAR AND FUTURE TRENDS - HERE
The impressive exposition of the exhibition is conveniently located on two levels of Pavilion 3 of Crocus Expo: on the first level, stands are united under the general themes of "Perfumery and cosmetics" and "Salon and Institute of Beauty", on the third level - "Hairdressing" and "Nail Service". Between the levels, as well as last year, a food court is conveniently located, where exhibitors and visitors of the exhibition can continue business communication right within the framework of the exhibition. Such a division into themes allows guests of the exhibition with a specific profile to fully devote their stay at it to their interests, plunging into the atmosphere of a room with a rich palette of participating companies.
NYX Professional Makeup offers an incredibly wide range of makeup products so that everyone in whom the makeup artist lives can choose the only shade and texture that he needs. Latest news: Ombre Lip Ombre Lip Duo Pencil, Plush Gel, and more.
International Training Center for Manicure "Victory"demonstrates at its booth a unique novelty - Nail Spray nail polish from the China Glaze brand. Beauty bloggers and editors of famous publications have already appreciated it.
Moisturizing mask Bio-argan Hydrating Mask / lakme with 100% organic argan oil, presented at the booth of the companyHitek Group".
Company ArtСosmetic will delight its customers with the new MyHennas - henna 4 shades for eyebrow modeling.
New items presented at InterCHARMARAVIA Professional - A leading Russian manufacturer of professional cosmetics for SPA-shugaring, body shaping, paraffin therapy and skin care for the face and body.
NUMEROUS KNOWLEDGE FOR PROFESSIONALS
A well-known feature of InterCHARM is the rich program of the exhibition, where every professional can find an event of interest. The current program includes the absolute premieres of InterCHARM!
So, within two days at the InterCHARM 2016 venue, a unique business event will take place, perhaps the most anticipated business premiere of this season - Retail Connec Summitt - A unique set of mechanisms for organizing wholesale deliveries and purchases between manufacturers and distribution networks. The summit includes a conference part with the most relevant information for business.Among the speakers are representatives of Euromonitor International, DepotWPF, CARLIN CreativeTrend Bureau, IpsosComcon, Nielsen, GfKRus and many other eminent experts.
Specialists in one of the most sought-after areas in the beauty industry will demonstrate their skills on a 3-day B. E Brow Expert Championship for brow-masters, microblading and eyebrow restoration masters. Valuable prizes and gifts await the winners, but the main award will be the cup and the opportunity to demonstrate their skills and talent to eminent masters and judges invited to the star cast. All participants in this event will become part of an exclusive event that has never happened before!
Keeping pace with the times, the country's main perfume and cosmetics exhibition for the first time is hosting a new event dedicated to the barber business and everything related to it, Russian barber day - here are the brands of men's cosmetics, tools, the latest market news and much more.
One of the most interesting events for professionals will be qualifying SPA-Shugaring Championship ARAVIA Professional. Sugar depilation specialists will demonstrate their skills in several categories and compete for the grand prize. The main award will be a ticket to the Final of the international championship, which will be held in 2017 in St. Petersburg.
A special program will open the curtain of business technologies for building our own cosmetic brands. "Step by step to your own cosmetic brand"where speakers are leading experts and experts from Russian and international perfumery and cosmetics companies. Only specific examples and pre-planned steps: where to get the idea, legislative framework, content, advertising, sales, secrets of longevity. Organizers of the program: Russian Perfume and Cosmetic Association and InterCHARM (company Reed Exhibitions Russia).
While all representatives of the professional community will be puzzled by the study of new knowledge gained during attending events, fans will be able to witness another hot premiere of the exhibition - "The battle of star stylists". On the main stage, visitors to the exhibition will see unique techniques, vivid images, as well as the best of the best top stylists who set new trends for the upcoming season of beauty. Nadezhda Borisova (hair stylist), Andrey Loos (makeup artist, hairdresser, stylist), Koffka the cat (top beauty blogger), Mark Kaufman (celebrity stylist, beauty blogger).
A highlight of the parallel program of the exhibition will be Independent Championship of hairdressers and stylists of Russia, where 2 world champions - Sergey Zverev against Dmitry Toptun - will face each other, Dmitry will prepare the contestants for the “battle”, and Sergey will evaluate them under the supervision of the charming TV presenter Nelly Ermolaeva.
Fifty-five competitors will compete for the Cup of the “Best Master in Hardware Pedicure 2016” at InterCHARM as part of the FOOTPROFI Hardware Pedicure Championship. According to the organizers, the event is considered the most prestigious hardware pedicure competition in Russia and the CIS countries.
The highly specialized congress "Actual problems of podology" is planned at InterCHARM. Within it, nail service experts, podologists and other practicing experts will discuss development trends and modern capabilities of hardware pedicure, as well as talk about how to solve the most complex and common problems of pedicure cabinet clients. The round table "Natural Cosmetics: Myths and Reality" is certainly worthy of the attention of beauty bloggers, since it will discuss what is true and what is myth in this trendy cosmetic direction. To learn in detail about how salon cabinets and owners of salons, beauty studios and clinics behave in conditions of economic instabilityAll-Russian Convention of Beauty Salons. Within the framework of the convention, the sections "Plenum", "Personnel", "Service", "Client" are held, revealing the most currently applicable methods to strengthen their positions in the beauty market.
The exhibition venue will have long been traditional for InterCHARM "School of Nail Service ", where leading industry representatives talk about global trends, groundbreaking innovations, tools and instruments.
The next event on the main stage of the legendary exhibition will be Master Class Alexander Kuvvatov & Constant delight, during which the famous master in 6 images will show how each particular color is obtained, here stylists and hairdressers will learn about the schemes for applying each image.
Practical aspects of medical trichology are revealed at the satellite symposium "Trichology for cosmetologists". The program: improving the microcirculation of the scalp, the interaction of the trichologist and endocrinologist, trichoscopy, medical tattooing for alopecia, and much more. The event will bring together practicing cosmetologists, dermatologists, trichologists, endocrinologists, aesthetic medicine specialists from all over the country.
At the symposium "Dermatology for cosmetology“It will focus on innovations in the field of prevention and treatment of acne and rosacea. The program reveals the most pressing questions, answering them with practical recommendations from leading professionals.
The seminar will help you learn more about legislative aspects.Certified natural cosmetics from Europe. New products on the Russian market". The seminar is being held by Arnebia, a participant in the Green Valley InterCHARM.
For Permanent Makeup Specialists a Conference "Secret Technologies: Catch the Elusive". The event is divided into blocks: scientific medicine, stylist, practice, discussion part.
Completes the unprecedented program of the autumn exhibition Championship of Russia in hairdressing, decorative cosmetics, modeling and nail design, where the best Russian masters from all over the country, selected at regional competitions, will demonstrate their vision of modern fashion, speaking in 33 competitive nominations.
SPECIAL OFFERS AND TECHNOLOGIES - EXCLUSIVELY FOR VISITORS
And again, like every fall since 1994, InterCHARM for 4 days lifts the curtain of the prime minister of the perfumery and cosmetics industry, being one of the most ambitious specialized projects in the world. According to statistics, about 80% of all industry contracts are concluded at the InterCHARM site, which is considered to be an obligatory meeting place for professionals and beauty lovers.
For several years now, InterCHARM has been supporting the environmental trend. Since the launch of the Green Valley special section, it has grown substantially in size and the bio-trend has long gone beyond this highlighted section of the exhibition. For several consecutive years, all visitors to the InterCHARM exhibition have been receiving kits for visiting in biodegradable packages that do not harm the ecology of the planet.
Arriving at InterCHARM, you become not only a connoisseur of beauty, but also have special conditions for purchase, because there are always discounts and promotions at the exhibition, and you can find them in the discount catalog.
Also do not forget to download the INTERCHARM mobile application - this is your personal assistant at the exhibition. Thanks to him, you can spend your day as productively as possible among hundreds of exposure companies. A free app is available for smartphones and tablets in the AppStore and GooglePlay.
For all fans of the exhibition InterCHARM this year has prepared an exclusive collection of fashion souvenirs, which can only be purchased during the exhibition!
Intercharm 2016 - a leading project of the beauty industry in Russia, the CIS, Central and Eastern Europe.
BE THERE WHERE TRENDS!
Exhibition Hours:
October 26, 27 and 28 - from 10:00 to 19:00
October 29 - from 10:00 to 18:00 (on Saturday the ticket office is open until 16:00).
Detailed online catalog and exhibition program: www.intercharm.ru
Share
Pin
Tweet
Send
Share
Send
