IKEA "Awakens Love"!

How to make the atmosphere in the house help to show feelings for loved ones? What to change in the interior and make the house not only comfortable and beautiful, but also native? How to fill it with warmth and tenderness?

In every family, a bedroom has a special place. For some, this is only a comfortable place to sleep. For others, a bedroom is also a living room. Others have a romantic islet. In a large family, the bedroom easily turns into a battlefield with pillows. And some find the bedroom the calmest place to work. Whatever your preferences, various interior ideas from IKEA will allow to realize any dream.
At the end of August, a large-scale event dedicated to the new IKEA Catalog was held in Gorky Park. On the promenade of the park, an IKEA installation was built - six thematic areas dedicated to the bedroom. The atmosphere of the holiday allowed visitors to plunge into the atmosphere of warmth, tenderness and love.
A special emotional charge awaited guests in the interactive "Room of Awakening of Love", where one could walk the symbolic path of love, make the most important confessions and learn the innermost secrets of a loved one, express tender feelings for their loved ones.
During the event, guests learned that by updating the bedroom space, you can shake up the routine of family life and refresh your feelings.Sometimes, due to lack of time and energy, it is so difficult for us to be attentive to each other! The new catalog shows how to turn a bedroom into a romantic corner, where moms and dads fall in love with each other like the first time.
In addition, at the event, everyone could participate in the already become traditional project "Become the face of the cover!" and take a picture on the cover of the new IKEA Catalog to get your personal Catalog in the future.
IKEA regularly conducts research around the world, including in Russia, in order to learn more about how people live, how they live, what needs they have, what they dream about. The knowledge gained about living at home helps IKEA designers improve and create products and solutions that inspire, bring joy, and allow you to change not only your home, but also the world within you from year to year.
A recent IKEA survey of Russian residents was devoted to rest, restoration of strength, including emotional, manifestation of love and tenderness at home. The study was conducted in connection with the release of the new Catalog, the focus of which is the bedroom - the place where the day of each of us begins and ends.

“When arranging a bedroom, most people primarily think about practicality, and not about comfort. We at IKEA want to help our consumers not only find solutions to improve space, but also create an atmosphere of warmth and tenderness in the house. And the new catalog comes to the rescue. After all, harmony in life begins with harmony in the house, "says Nicholas Jonsson (NicolasJohnsson), Head of IKEA Retail Network Marketing in Russia.
Throughout the year, IKEA will help families fill the house with comfort and harmony, and the bedroom will be the place where love awakens.
Find out about the awakening of love for home and love in home in the new IKEA Catalog!
Photo: PR
Material prepared by Julia Dekanova